As hairstylists, we go through creative spurts. Sometimes we get inspired by something and can’t wait to express ourselves through someone’s hair. But what we tend to forget is that our guests have their own likes and dislikes, and it might not always match our creative outlook. In other words, even when we think that something would be perfect on someone, they still may want to put THEIR twist on it. So what do we do?
It’s not about us, it’s ALWAYS about the guest and their needs. Remember, the art in what we do is to make people feel amazing. Listening during the consultation will help achieve that. Don’t get me wrong, our guests definitely want our professional and CREATIVE input, but we still need to listen and understand their needs. This is the stuff that separates the GREAT salon stylists from just the average ones.
Take a look at Lauren. She’s young and totally adorable. But I felt as though her hair could look so much better. (ie. the Freja Beha cut) She showed me a picture of Victoria Beckham that she loves. We definitely had two conflicting ideas. After listening between the lines, there were a few important things I needed to take into consideration.
1. The fringe NEEDED to stay long, but breaking it up with texture was totally cool. 2. She wanted to maintain her asymmetric shape. (shorter on one side, longer on the other) 3. And MOST important – she absolutely, positively needs volume in the crown!
Lauren definitely took my creative input and allowed me to do what I thought was best. Afterward, she was very happy. Her hair had more texture and a better shape. It was edgy and modern.
Now, suppose I went ahead and gave Lauren the exact Freja cut without caring about what was important to her. Would it look good? Sure! Would she like it? Probably NOT!!! Why? Because her fringe would be too short, the shape symmetric, and the style too flat.
Here’s the bottom line, many times we do things that we think are great but the guest does not. It doesn’t matter how great our work is if we’re not understanding their concerns during the consultation. This is where most of our mistakes occur. Always be sure to listen to between the lines…